With the utterance of a few words on live television tonight, LeBron James will simultaneously crush the hopes of NBA fans in several cities across America while giving NBA title dreams to another lucky fanbase in Miami, Cleveland, Chicago, or New York. It really is a twisted spectacle of can’t miss TV.
The rumor mill has been churning nonstop for weeks now, but the word from “Reliable sources close to James” point to the formation of a seemingly unbeatable trio of James joining Chris Bosh and Dwayne Wade in Miami to play for the Heat. For the Chicago Bulls, this is a disaster scenario because they went from frontrunner in the free agent sweepstakes to consolation prize winner with the signing of forward Carlos Boozer.
It is still hard to imagine that LeBron will go on ESPN this evening and stab the city of Cleveland in the back. But the Cavaliers have done little to bolster its roster and improve the team other than hiring Byron Scott as head coach. If LeBron does decide to bolt from Cleveland for South Beach, I (and many other fans) will view it as nothing more than a cop out.
LeBron has a chance to form his own legacy. The notion that if he played for the Bulls, he would be overshadowed by Michael Jordan’s legacy is totally ridiculous. LeBron has formed his own name over the last seven seasons and will continue to do so. He will be scrutinized by the media and fans no matter where he goes. But the king going to Miami to me feels like LeBron is saying, “I need all the help I can get.” He feels the pressure to win titles so much that he has to team up with two of the NBA’s best players and form a proverbial dream team. If he signs with Miami, he’s admitting he can’t do it himself.
I’m not just saying this as a bitter Bulls fan that is still holding out hope that LeBron will see the light and make a decision to join a team that will have the best roster around him. I’m saying this as an NBA fan. I want to see that LeBron has some guts. If he signs with Chicago, or even with the New York Knicks, he’s saying, “Alright Wade and Bosh, you have your team, I have mine. Bring it on.” If he wants to be considered a legend while at the same time turning his back on his hometown, this is what he needs to do.
I know that LeBron can’t really win in this situation. But let’s be honest, he has not handled this free agency period well. He has jerked several franchises around, and has disregarded his hometown and roots almost completely all in an effort to improve his brand. He created a Twitter account and will launch a new website after announcing his decision tonight on live TV. This isn’t as much about basketball anymore as it is about advertising. That’s what’s really sad about this whole thing.
To me, it makes more sense for Lebron to go to a team like the Bulls or Knicks. The Bulls have a great roster that could surround James and allow him to both pass well and score. The can also pick up the slack if King James is ever underperforming. The Knicks have a lot of money to improve their roster, and already signed forward Amare Stoudemire. The city and franchise are perfect for LeBron’s inflated ego and brand. With the Heat, LeBron will be playing with two stars, and nine rookies or minimum salary free agents. From a basketball standpoint, it’s a no brainer to me. The Bulls have the most to offer. Obviously, there’s much more going on with this decision for LeBron.
All I know is that tonight, there’s a good chance that my respect for LeBron James will diminish, and I know many fans feel the same way. At the end of the day, tonight will likely show that branding and advertising mean as much if not more to professional basketball players than winning itself. But hey, we have to tune in to find out.
It took awhile, but Derrick Rose is finally figuring out the kind of superstar he can be.
For most of America, the New Year means raising glasses of champagne, toasting to new beginnings. For the Chicago Bulls, it means you’re in the midst of a 6-13 stretch and half of the sports world is calling for your head coach to get the axe.

If the Bulls’ front office was hesitant to make a decision on the future of Head Coach Vinny Del Negro, Monday’s game provided some much needed clarity for GM Gar Foreman and VP of Basketball Operations John Paxson.
The Bulls couldn’t quite pull it off in game seven in Boston on Saturday night, and now their season is over. But honestly, the Bulls have proven over the last seven games that they can be an upper echelon team in the NBA. For Bulls fans, there is nothing to be upset about with this season now over.
This series between the Bulls and the Boston Celtics can’t get any better after Thursday night’s game. Yet, the Bulls will be shippin’ off to Boston for Saturday night’s game seven. Keep your defibrillators nearby. It is only fitting that the series end like this.

When Bulls guard Ben Gordon grabbed his crotch right after he hit a three-pointer to tie the game with 4.5 seconds remaining in overtime, he wasn’t scratching an itch. He was simply pointing out that he has the balls to take (and make) those kinds of game deciding shots.
A few weeks ago I wrote about the trades the Bulls made at the deadline, that maybe it would give them a surge into the playoffs. Well, my friends, so far it looks like the surge is working.
Watching the Chicago Bulls play on a night like Saturday night when they dominate and win can be frustrating for any diehard fan like me, believe it or not. It is clear that a lot of fans want more out of this team. While the Bulls came out on Saturday after a dismal road trip in which they went 0-3 and stomped the New Orleans Hornets 97-79, there still is a level of disappointment for all the fans that know this season could have been a lot better.